An Taoiseach, Enda Kenny uses his US trip to promote the best of Irish hospitality design. The Irish Pub Company design and build of Fadó, Midtown Atlanta.
An Taoiseach, Enda Kenny, used his US visit last week to promote the best from Ireland. He visited the latest addition to the Irish Pub Company design and build portfolio; Fadó Midtown, Atlanta.
This latest addition to the Irish Pub Company portfolio and to the Fadó group, is another example of the Irish Pub Company’s Revitalised Irish Pub Concept.
Mel McNally, CEO of the Irish Pub Company says that ‘Irish Pubs need to surprise and keep on surprising. Our team at the Irish Pub Company have revisited the research with Guinness, we have examined the influencing factors on the Irish Pub and our designs have evolved to meet the demands of 2015 and beyond.’
High in the creative process of the Irish Pub Company design of Fadó Midtown, Atlanta was to evolve the brand and meet the challenges of the 21st Century influences, creating different experiences within a single space that gives all generations what they want.
The design has retained the Irish timelessness by embedding tradition in more surprising ways, by expressing the global perspective through connections and promoting the local heroes.
The story of an Irish Pub is central to its design; Irish Pub Company pubs are all unique, they tell their own story and have their own personalities. The Concept that is Fadó Midtown complements and extends the Fadó Brand. This outlet continues the Irish Story of the New Ireland, reaching out to include its global connections. As with all Irish Pub Company designs, Fadó Midtown is faithful to its roots; its Irish-ness continues to have centre stage but in more creative ways.
The pub in Midtown is an expression of 21st Century Ireland and the changes happening today to Dublin’s pub culture. It’s a modern pub that combines the best of the old with the new: Irish timelessness, a global perspective and homage to local ‘heroes’. Historical Ireland is expressed in the deep woods, the Whiskey Room, the great Irish beer brands and Irish specialty paint and pictures. The clean craftsmanship and design reflect the global influences. This story and this connection between the USA and Ireland is embedded in the design of Fadó Midtown. The design surprises and keeps on surprising.
